Case Study

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High Level Goal: Provide customers with a warm welcome to Online Banking that makes them feel that Wells Fargo is there for them and builds the relationship.

  • My Role: Product Designer/Visual Design SME
  • Scope: FTUE Welcome Screens, Setup Prompt, Setup Screen
  • I worked with: PO, LOB partners, BA, Research, DEV
  • MVP: Brand new customer approved for Everyday Checking

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